# 901 > URL: www.juomavarasto.com/brand/214/901 > Updated: 2026-06-13T17:22:30.955Z ## Description Established in the heart of Jalisco, Mexico, the 901 brand has carved a distinctive niche in the world of premium tequila. Founded by the renowned musician and actor Justin Timberlake in collaboration with seasoned tequila makers, the brand embodies a perfect fusion of traditional craftsmanship and modern elegance. The name "901" is a nod to Timberlake's hometown area code in Memphis, Tennessee, symbolizing roots that blend seamlessly with the rich heritage of Mexican tequila. Over the years, 901 has garnered a loyal following, renowned for its smooth, refined taste that appeals to both tequila aficionados and newcomers alike. From its inception, 901 has been committed to producing tequila that not only respects the age-old traditions but also embraces innovation. The brand is known for its meticulous production process, which begins with the careful selection of the finest blue Weber agave plants. These agaves are harvested at peak maturity, ensuring that the tequila produced is of the highest quality. The dedication to excellence is evident in every bottle of 901, from the crisp, clean notes of the Blanco to the complex, aged flavors of the Añejo. Tequila enthusiasts and casual drinkers alike have found 901 to be a versatile spirit that complements a wide range of occasions. Whether enjoyed neat, on the rocks, or mixed into a cocktail, the brand's tequilas are celebrated for their exceptional smoothness and depth of flavor. The brand has successfully captured the essence of premium tequila, offering products that are both sophisticated and approachable, making it a popular choice for those seeking to elevate their drinking experience. For those looking to explore the remarkable world of 901 tequila, it has never been easier. You can buy 901 online through 1001Spirits, a trusted platform that offers a seamless purchasing experience. With a commitment to quality and customer satisfaction, 1001Spirits ensures that ordering 901 online is not only convenient but also reliable. Discover the elegance of 901 tequila today and enhance your collection with a brand that truly stands out in the world of spirits. ## History of 901 tequila The story of 901 tequila begins with a partnership rooted in passion and expertise. Justin Timberlake, a global icon with a penchant for quality and innovation, teamed up with seasoned tequila distillers who brought decades of experience to the table. This collaboration has been instrumental in shaping 901 into a brand that honors the rich traditions of tequila-making while infusing it with a modern twist. Since its launch, 901 has been dedicated to producing tequila that is both authentic and exceptional, a commitment that has remained steadfast over the years. One of the key milestones in the brand's history was the introduction of its first product line, which included the 901 Silver. This tequila quickly became a favorite among connoisseurs, praised for its smooth, clean taste and versatility in cocktails. The success of the Silver paved the way for the expansion of the brand's offerings, including the introduction of Reposado and Añejo variants, each with its unique character and flavor profile. These additions have solidified 901's reputation as a brand that caters to diverse palates and preferences. In its journey, 901 has also embraced innovation in production techniques, constantly seeking to enhance the quality of its tequilas. The brand's commitment to excellence is exemplified by its use of traditional brick ovens for slow cooking agave, a process that allows for the full development of flavors. Additionally, the double distillation process ensures that every drop of 901 tequila is of the utmost purity and quality, resulting in a spirit that is smooth, rich, and full-bodied. Throughout its history, 901 has received numerous accolades and recognitions, further cementing its status as a leader in the premium tequila category. These awards are a testament to the brand's unwavering dedication to quality and innovation. As 901 continues to grow and evolve, it remains committed to delivering exceptional tequila experiences to enthusiasts around the world, maintaining its position as a beloved and respected brand. ## Production process and craftsmanship The production of 901 tequila is a meticulous process that combines age-old traditions with modern techniques to create a spirit of unparalleled quality. The journey begins in the fertile highlands of Jalisco, where the finest blue Weber agave plants are carefully cultivated. The rich volcanic soil and favorable climate of this region provide the perfect conditions for growing agave that is both flavorful and robust, laying the foundation for the exceptional quality of 901 tequila. Once the agave reaches full maturity, it is harvested with precision and care. The piñas, or hearts of the agave, are then slowly cooked in traditional brick ovens. This method, though time-consuming, is crucial for developing the nuanced flavors that 901 tequila is known for. The slow cooking process breaks down the complex carbohydrates in the agave, transforming them into fermentable sugars that are essential for the tequila's distinctive taste. Fermentation is a critical step in the production of 901 tequila, where natural yeast is used to convert sugars into alcohol. This process is carefully monitored to ensure that the resulting liquid retains the desired flavor profile. The emphasis on natural fermentation methods highlights 901's dedication to preserving the integrity and authenticity of its tequila, resulting in a spirit that is both pure and flavorful. The final step in the production process is distillation, which is carried out twice to ensure the highest level of purity and smoothness. This meticulous approach to distillation not only enhances the tequila's flavor but also removes any impurities, resulting in a clean and refined spirit. The craftsmanship involved in each stage of production is a testament to 901's commitment to excellence, making it a standout choice for those who appreciate premium tequila. ## Unique characteristics of 901 tequila 901 tequila is celebrated for its unique characteristics that set it apart in the world of premium spirits. One of the most notable features is its exceptionally smooth taste, which is a result of the brand's meticulous production process. From the selection of the finest agave to the precise distillation techniques employed, every aspect of 901's creation contributes to its renowned smoothness and refined flavor profile. Another defining characteristic of 901 tequila is its versatility. Whether enjoyed neat, over ice, or as a key ingredient in a variety of cocktails, 901 tequila adapts beautifully to different occasions and preferences. The Silver variant, with its crisp and clean notes, is particularly favored for its ability to complement a wide range of flavors, making it a popular choice for mixologists and home bartenders alike. The brand's commitment to quality is also evident in its Añejo and Reposado offerings, which are aged to perfection in oak barrels. This aging process imparts a rich complexity and depth to the tequila, with notes of vanilla, caramel, and spices that enhance its overall character. These aged variants are ideal for those who appreciate a more robust and full-bodied tequila experience. For consumers looking to add a touch of sophistication to their gatherings, 901 tequila is an excellent choice. Its elegant packaging and exceptional taste make it a standout addition to any collection, embodying the spirit of ## Products (0 total)